Competitive Battle-cards

Battle cards are internal sales assets that help sales reps compare their product with competitors and highlight their unique value proposition. They provide relevant and concise information about the strengths and weaknesses of both products, the market positioning, the customer feedback, and the common objections and responses. Battle cards are useful because they enable sales reps to prepare for sales conversations, anticipate customer needs and questions, and overcome competitive challenges. Battle cards can also boost sales reps’ confidence, credibility, and performance, and ultimately increase the win rate and revenue.

Battle-card Template

https://docs.google.com/spreadsheets/d/11RxozD2-fBtLff7IA5R06tIdglNkrbrqunvIWj1LZ5A/edit?usp=sharing

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