Inbound Marketing Checklist

• [ ] Using Hubspot Forms
• [ ] Progressive Profiling
• [ ] Two Step Form (Advanced)
• [ ] Pre-Checked Opt-In
• [ ] A/B Testing CTAs
• [ ] SVG Images for SEO Optimized Landing Pages
• [ ] How Did You Hear About Us Attribution Form
• [ ] Demo & Contact Us Forms
• [ ] Mini Nav Notification Bar
• [ ] Contextual Pop Ups Enabled
• [ ] Free Trial (If eligible)

Outbound Marketing Checklist

• [ ] Using Outbound Testing Frameworks
• [ ] Performing Account and Contact Enrichment
• [ ] Give and Take Frameworks
• [ ] Nurture Campaigns Set Up
• [ ] Drip Campaigns Set Up
• [ ] MCL / MEL / MQL Scoring Enabled