The jobs-to-be-done framework is an approach to developing products based on understanding both the customer’s specific goal, or “job,” and the thought processes that would lead that customer to “hire” a product to complete the job.
When using this framework, a product team attempts to discover what its users are actually trying to accomplish or achieve when they buy a product or service.
JTBD Framework Example:
https://docs.google.com/spreadsheets/d/13percSxpqwTCX92RCSwajF7H8ddyzMt7Q0v20fcAzgE/edit?usp=sharing