Process:
Cold Prospect Outreach Sequence
Week 1 / Day 1 = Linkedin Connection Request w/ reference to profile, shared connections, company history etc.
Week 2 / Day 8 = Intro Email w/ reference to Linkedin Connection Request
Week 2 / Day 11 = Intro Call w/ voicemail if unanswered referencing latest email
Week 3 / Day 15 = Primary Path Decision (Email vs. Linkedin) + 3rd Party Validation (Case Study, Testimonial, Video etc.)
Week 3 / Day 18 = Phone Call for Presumptive meeting
Week 3 / Day 19 = Text message follow up
Week 4 / Day 23 = Look for intent signals
Week 4 / Day 24 = Send ROI calculator
Week 4 / Day 27 = Break Up Email 1
Week 4 / Day 30 = Final Break Up Email 2