| Product Name | Service Description | Pros | Cons | Cost |
|---|---|---|---|---|
| Chat GPT by OpenAI | The OG chatbot. ChatGPT+ can do everything and if you only used one tool in 2024, this would be my choice, especially at $20 per month! | Relentless innovation from OpenAI, this product has new features every month and it can now do everything from copywriting to data analysis to image generation and more. | The copywriting is not great, you will definitely need to edit the copy and can’t use it verbatim. Everything else is solid, also security for your company can be an issue if you are in a regulated industry. | Free or $20 per month per user for + features. |
| Claude by Anthropic | Claude has many advantages over ChatGPT for specific use-cases. First, Claude writes much better emails, social posts and copy general. Also, Claude can handle much longer prompts with a higher token limit. | Copywriting, social posts, file uploads, and more recent training data with its model. | Outside of copywriting and longer prompts, Chat GPT outperforms Claude in virtually every other category. | The current version of Claude is free and works extremely well. |
| MidJourney | MidJourney is the top rated text to image generation platform, generating photo realistic images in a snap. | Ultra realistic photography quality images, scenic background images, product marketing images, illustrations, the list goes on and on. | MJ currently struggles with text in images, fingers, logos, teeth and some other random areas. Most of these issues will likely be worked out over the next 6 months or so. | MJ is currently $10 per month which is an incredible value for the large number of images you can generate. |
| Photoshop Generative AI | Updated version of photoshop include image expand generative AI features that are quite amazing. You can extend existing images, cut out backgrounds and add new layers with ease | Works great most of the time, however there are some bugs that need to be worked out | Requires a subscription to Adobe Creative Cloud | Requires a subscription to Photoshop |
| RunwayML Video Editor | Advanced AI video editor with image to video or inpainting and other AI driven tools that allow to remove backgrounds or paint over video like you would in photoshop | Free trial with access to most of the features, the limits are minute usage | It’s still early in video for AI and many competitors will come to disrupt this market. I wouldn’t sleep on Adobe as I”m sure they’re developing new AI video tools as we write this | Plans start at $12 per month per editor, so very reasonable |
You can view a list of the top 50 tools here: https://docs.google.com/spreadsheets/d/1Y3kX9jcJulTIHm53G-l0pnFVJAVbRgjqT5r98nlLE4g/edit?usp=sharing
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