Demand Gen Framework

https://docs.google.com/spreadsheets/d/1y1DC8aN0DA-kAX-bezb6nke75hFG0_U3lcwqd3n4DEE/edit#gid=0

Demand Gen Messaging

Below you will find a series of marketing messaging frameworks that can be used for all of your sales and marketing outreach.

1. The Observation
2. The Observation with Context
3. Insight & Credibility
4. 3rd Party Insights
5. The Contextual Bump
6. Clarification with Context
7. The Referral Request
8. The Competitor or Complimentary Tech
9. The Video Screenshot
10. The Founder Email
11. The Quick Hit
12. The Final Email