A complete guide to running marketing programs can be found below

1 - Marketing Strategy

Total Addressable Market (TAM) Analysis

Building a Value Proposition

Tech Stack Strategy by ARR

Product Positioning

Buyers Journey

Jobs-To-Be -Done Framework

2 - Lead Generation Tactics

Forecasting Templates

Demand Gen Strategy & Messaging Frameworks

Extensive List of Paid Marketing Channels

The Top 5 AI Marketing Tools for 2024

3rd Party Review Site Strategy

3- Marketing Operations

Marketing Org Structure by ARR Band

Sales & Marketing Outreach Sequences

Product Marketing Framework

Lead Scoring Guidelines

KPIs and Reporting Templates

PR Podcasts & Event Speaking Pitch Template

4 - Sales & Revenue Targeting

Sales & Revenue Targeting

Competitive BattleCards

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Additional Documents

Inbound vs. Outbound Checklist

Insight with Credibility

The Observation with Context

The Observation